Primus Sales Force Case Study Example | Topics and Well Written Essays - 1500 words

Primus Sales Force - Case Study ExampleIf the investigator gets the questions wrong, chances atomic number 18 that the respondents will get it wrong too and this means that the credibility of the come acrossings will be compromised (Babbie, 2001). In order to eradicate this problem, it is imperative that the questions are asked with utmost clarity and efficiency. The following is an analysis of the quality of the work questions administered to the gross revenue representatives and managers of Primus Financial Company. It will analyze the issues that pertain to phrasing, the completion to which the questions measure the impact on the attitudes and behaviors and the extent to which they are actionable.Phrasing of the survey questions is as important as the content of the question. The phrasing should enhance the respondents understanding (Crossman, 2014). Therefore, the question should be phrased in the simplest and clearest way possible. To that end, these questions did not err a bit. The questions are very simple, clear and objective. For example, question number 2, which asks whether the intranet portal provides utilizable information in helping the employee do their job. It is simple and straightforward. All the seven questions that were employed asked for one piece of information, using simple wording and avoiding technological jargon. But despite being simple, these questions are vague. For example, question 1 and 2 which ask whether the monthly sales magazines and the intranet portal provide useful information to the employees which aids in the performance of their jobs. The term useful is vague. bring together by the fact that the scale method is used to rate the answers, it becomes subjective as what level is useful to one employee may not be useful to another. Also, the amount the sales representative may find useful may not be the same for a sales manager. There is therefore an ingredient of vagueness and ambiguity which if not addressed will compromise the validity